In the late fall of 2016, the seeds of what would become Ruul were planted in Istanbul. Founded by Turkish siblings Esen and Mert Bulut, the company originated from a simple yet profound need. Mert, a freelancer who had often faced delayed payments, reached a tipping point. It was this frustration that sparked an idea, compelling him to invite his sister, then a finance director at a leading holding company, to join him.

By the end of 2017, Ruul was ready to address a critical need in the freelance market: efficient engagement between freelancers and businesses for swift billing, settlement, and payment processes. Dubbed "Global Invoicing" by its founders, Ruul's innovative solution set a new standard in how freelancers and businesses engage globally. Available in 190 countries and supporting 140 currencies, the platform ensures that freelancers can invoice their business clients in a B2B fashion and receive prompt payment, drastically cutting down the typical 31.4-day wait to just 7.4 days.

The outbreak of the global pandemic marked a significant turning point for Ruul, catapulting the startup's growth by twentyfold over two years. This surge was propelled by the growing freelancer economy and the introduction of features like Early Pay and Crypto Payout. Today, Ruul's network includes over 240,000 freelancers and 20,000 businesses, supported by a dedicated team of 30 elite members who have embraced remote work from the start.

Originally named Rimuut, a nod to the remote nature of its operations, the startup rebranded to Ruul post-pandemic—a reflection of its commitment to empowering modern talent with autonomy and control over their professional and personal lives. Ruul isn't just a business; it's a movement to redefine freedom for freelancers across the globe.